Every limit by plan

The complete list of what each plan allows. Only the three allowances at the top change what you pay; everything else is a safety net that normal use never reaches. For what happens when you hit one, see Plans and limits.

Plan usage on the Billing page, showing each allowance against what the plan allows

The three you are billed on

Allowance	Starter	Growth	Enterprise
Review submissions per month	2,000	20,000	From 100,000
Loyalty MAU	1,000	10,000	From 50,000
Wishlist MAU	1,000	10,000	From 50,000

Store size

Allowance	Starter	Growth	Enterprise
Connected stores	3	10	25
Products	100,000	100,000	100,000
Variants per product	100	100	200
Customers	1,000,000	1,000,000	1,000,000
Review requests sent per month	20,000	200,000	1,000,000
Team members	5	25	250

Things you set up

Allowance	Starter	Growth	Enterprise
API keys	20	20	50
Webhook endpoints	20	50	200
Loyalty programs	3	10	50
Rules per program	50	200	500
Tiers per program	10	25	50
Rewards per program	100	500	2,000
Stamp card types	10	50	200
Survey flows	10	50	200
Steps per survey flow	20	50	100
Saved charts	50	200	1,000
Dashboards	10	50	200
Saved filters	50	200	1,000
Quick filters	20	50	200
Tags per item	25	50	100
Wishlists per customer	100	100	100
Items per wishlist	500	500	500

Storage and history

Allowance	Starter	Growth	Enterprise
Brand assets per store	100 MB	500 MB	2,048 MB
Uploaded files in total	5,000 MB	50,000 MB	250,000 MB
One upload	25 MB	50 MB	100 MB
Assistant attachments	5 MB	5 MB	5 MB
Photos and videos per review	10	10	20
Webhook delivery history	30 days	90 days	365 days
Import history	180 days	365 days	730 days

Assistant attachments is how much one message to the dashboard assistant can carry in images and PDFs. Import history is how long a finished import is kept, with the spreadsheet it ran on; what the import created is never removed with it.

Developer limits

Allowance	Starter	Growth	Enterprise
API requests per minute	600	600	3,000
MCP requests per minute	120	120	600
Loyalty events per minute	120	120	600
Loyalty stamps per minute	120	120	600
Emails per customer per day	10	10	20

Per-minute numbers are for your whole account, not per key. See Rate limits. The emails-per-customer cap is a protection so a misconfigured flow cannot mail one person forty times.

Next steps

Plans and limits: which plan fits, and how to get one number raised.
Billing: change plan.

#Every limit by plan

#The three you are billed on

#Store size

#Things you set up

#Storage and history

#Developer limits